There are so many new buzz words these days it’s hard to keep up. One of the new words is ‘brand identity’. It’s more than just your typical buzzword though, you need to know what it means and what you as a business needs to do about it.
So, what is a ‘Brand Identity’? According to pagesatu.com, a company’s brand identity is “how that business wants to be perceived by consumers. The components of the brand (name, logo, tone, tagline, typeface) are created by the business to reflect the value the company is trying to bring to the market and to appeal to its customers.”
The article also goes on to point out the difference between brand identity and brand image. Your image is how the public perceives you which may not necessarily be what you think your brand identity is. For that reason, it is important to create a clear and concise brand identity and keep it consistent across all forms of your marketing.